Assignment: Create a functional, modern ecommerce website for a small but internationally renowned independent publisher.
Picture of handwritten feature notes

Initial site feature notes

Screenshot of Coffee House Press website homepage

Coffee House Press homepage

Picture of hand-drawn low fidelity wireframes

Initial wireframes highlighting content over ecommerce

Using site analytics and customer surveys, focus was placed on ecommerce as the central experience for users of the site. 
Flows and pages became shopper-centric rather than featuring in content like news and publisher updates. Although these were still available through navigation, CTAs highlighted preorders, buy-now options, and sales.
Picture of hand-drawn wireframes for book pages

Wireframes brainstorming book page layouts

Shop page
Shop page
Book details page
Book details page
In addition to being functional and sales-driven platform, users from readers to media must be able to find and engage with relevant content.
Resources menu
Resources menu
Homepage CTA
Homepage CTA
Cart lightbox
Cart lightbox
Results: 186% increase in website sales within the first year of the website launching, decreased bounce rate, and positive comments by users across platforms.
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