Assignment: Create a functional, modern ecommerce website for a small but internationally renowned independent publisher.
Initial site feature notes
Coffee House Press homepage
Initial wireframes highlighting content over ecommerce
Using site analytics and customer surveys, focus was placed on ecommerce as the central experience for users of the site.
Flows and pages became shopper-centric rather than featuring in content like news and publisher updates. Although these were still available through navigation, CTAs highlighted preorders, buy-now options, and sales.
Wireframes brainstorming book page layouts
Shop page
Book details page
In addition to being functional and sales-driven platform, users from readers to media must be able to find and engage with relevant content.
Resources menu
Homepage CTA
Cart lightbox
Results: 186% increase in website sales within the first year of the website launching, decreased bounce rate, and positive comments by users across platforms.