Assignment: Create a functional, modern ecommerce website for a small but internationally renowned independent publisher.
The previous site had an outdated web presence riddled with broken links and clunky navigation.
Background research informed the starting point for wireframes:
Market research conducted by an independent researcher indicated users were primarily middle-age, initiating contact with the site through shopping, and were interested in the brand of the press due to its established influence in the industry.
Flows and pages became shopper-centric rather than featuring content like news and publisher updates. Although these were still available through navigation, CTAs highlighted preorders, buy-now options, and sales.
In addition to being functional and sales-driven platform, users from readers to media must be able to find and engage with relevant content.
Limited by budget, the ecommerce site was set up by a volunteer developer. I then designed site architecture, implemented styling and content strategy across all pages, and applied custom CSS and HTML as needed. The project in total spanned six months.
Results were clear:
186% increase in website sales within the first year of the website launching, decreased bounce rate, and positive comments by users across platforms.
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