Assignment: Create a functional, modern ecommerce website for a small but internationally renowned independent publisher.
The previous site had an outdated web presence riddled with broken links and clunky navigation.
Picture of handwritten feature notes

Initial site feature notes

Screenshot of Coffee House Press website homepage

Coffee House Press homepage

Picture of hand-drawn low fidelity wireframes

Initial wireframes highlighting content over ecommerce

Decorative divider
Market research conducted by an independent researcher indicated users were primarily middle-age, initiating contact with the site through shopping, and were interested in the brand of the press due to its established influence in the industry.
Flows and pages became shopper-centric rather than featuring content like news and publisher updates. Although these were still available through navigation, CTAs highlighted preorders, buy-now options, and sales.
Picture of hand-drawn wireframes for book pages

Wireframes brainstorming book page layouts

Shop page
Shop page
Book details page
Book details page
Decorative divider
In addition to being functional and sales-driven platform, users from readers to media must be able to find and engage with relevant content.
Limited by budget, the ecommerce site was set up by a volunteer developer. I then designed site architecture, implemented styling and content strategy across all pages, and applied custom CSS and HTML as needed. The project in total spanned six months.
Resources menu
Resources menu
Homepage CTA
Homepage CTA
Cart lightbox
Cart lightbox
Results: 186% increase in website sales within the first year of the website launching, decreased bounce rate, and positive comments by users across platforms.

OTHER WORK

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